What's Happening?
DeLoss Jahnke, the president of the National Association of Farm Broadcasting (NAFB), emphasizes the critical role of trust in farm broadcasting. Jahnke, who also serves as a senior news anchor for RFD
Radio Network, reflects on the importance of providing reliable information to farmers amidst the overwhelming noise of social media and digital platforms. He notes that farm broadcasters cover a wide range of topics, from market updates to rural life stories, and are considered trusted voices in the agricultural community. A recent study confirmed that radio remains the top choice for farmers seeking daily agricultural news.
Why It's Important?
In an era where misinformation can easily spread, the trust that farm broadcasters have built with their audience is invaluable. This trust ensures that farmers receive accurate and timely information, which is crucial for making informed business decisions. The reliance on radio as a primary source of news underscores the medium's relevance and the unique connection broadcasters have with their audience. As digital platforms continue to evolve, maintaining this trust will be essential for the sustainability of farm broadcasting.
What's Next?
As the 2026 NAFB president, Jahnke aims to protect and enhance the trust that farm broadcasters have cultivated. This involves adapting to new technologies while preserving the core values that have made farm broadcasting a reliable source of information. The NAFB will likely focus on expanding its reach and relevance in the digital age, ensuring that it continues to serve the agricultural community effectively.
