What's Happening?
Tourism and Events Queensland is hosting the inaugural Bespoke Queensland event from April 15 to 17, 2026, in partnership with Tourism Australia. The event aims to showcase Queensland's premium tourism offerings to international buyers, facilitating over
600 B2B meetings. The event features participation from 26 local tourism operators and nearly 30 luxury trade buyers, highlighting Queensland's diverse and high-end tourism experiences. The initiative is part of a broader strategy to strengthen international trade relationships and drive tourism growth in the state.
Why It's Important?
The Bespoke Queensland event represents a strategic effort to boost the state's tourism industry by attracting international attention to its premium offerings. By fostering trade relationships and integrating Queensland's products into luxury itineraries, the event supports long-term tourism growth and economic development. This initiative aligns with Queensland's Destination 2045 targets, aiming to position the state as a leading destination for high-end tourism. The event's success could serve as a model for other regions seeking to enhance their global tourism appeal.
What's Next?
Following the event, a dedicated familiarization program is scheduled for June 2026, allowing select buyers to experience Queensland's premium tourism products firsthand. This initiative is expected to further solidify trade relationships and increase the inclusion of Queensland's offerings in international luxury travel itineraries. Continued collaboration with Tourism Australia and other stakeholders will be crucial in maintaining momentum and achieving long-term tourism growth objectives.
