What's Happening?
Capcom has announced a collaboration with KFC in Japan to promote its game Monster Hunter Wilds. Starting November 19, KFC will offer two limited-edition meal sets featuring unique packaging and codes
for in-game items. This promotion includes themed meals with packaging showcasing a Felyne partner dressed as KFC's Colonel Sanders. The collaboration aims to boost interest in Monster Hunter Wilds, which has seen a significant decline in sales. Capcom reported selling only 160,000 units in the last financial quarter ending September 30, 2025, compared to 477,000 units in the previous quarter. Capcom's president, Haruhiro Tsujimoto, attributed the sales drop to the high price of the PS5, the main platform for the game in Japan.
Why It's Important?
The collaboration between Capcom and KFC highlights the growing trend of cross-promotional strategies in the gaming industry to enhance brand visibility and drive sales. With Monster Hunter Wilds experiencing a decline in sales, this partnership could help rejuvenate interest in the game, especially in Japan where the PS5's high cost is affecting sales. Such collaborations can also expand the game's reach to new audiences through unique marketing tactics. The decline in sales is significant for Capcom, as it reflects broader challenges in the gaming market, including platform pricing and consumer spending habits.
What's Next?
The KFC promotion is set to run until December 16, coinciding with the release of Monster Hunter Wilds Title Update 4, which promises new endgame content and seasonal events. Capcom may continue to explore similar partnerships to boost sales and maintain player engagement. The gaming industry will be watching closely to see if this collaboration successfully reverses the sales trend for Monster Hunter Wilds. Additionally, Capcom's strategy may influence other gaming companies to pursue similar cross-promotional opportunities.
Beyond the Headlines
This collaboration reflects a broader cultural trend where food and entertainment industries intersect, creating unique consumer experiences. It also highlights the importance of innovative marketing strategies in the competitive gaming industry. The partnership could set a precedent for future collaborations between gaming companies and non-gaming brands, potentially leading to more immersive and engaging promotional campaigns.
