What's Happening?
The conservation sector is undergoing a shift in how it communicates its mission, moving from a crisis-driven narrative to one that emphasizes agency and success. This change is driven by the realization
that constant alarmism can lead to disengagement. Instead, conservationists are focusing on demonstrable successes and local community involvement. This approach is exemplified by initiatives like Health in Harmony's 'health for forests' in Borneo, which ties conservation efforts to local health benefits, fostering genuine community ownership.
Why It's Important?
This shift in narrative is crucial as it broadens the appeal and effectiveness of conservation efforts. By linking environmental outcomes to immediate human well-being, the movement gains more support and legitimacy. This approach also aligns with the growing emphasis on integrating Indigenous rights and local community involvement in conservation strategies. The focus on agency and success stories can inspire more people to engage with and support conservation efforts, potentially leading to more sustainable and impactful outcomes.
