What's Happening?
G Adventures has announced its annual agent incentive program, offering 15 travel agents from Australia and New Zealand the opportunity to attend the 2026 GX Summit in Morocco. The program, known as 'Change
Makers,' rewards agents for connecting travelers with meaningful adventures that support community tourism. Agents earn entries by booking G Adventures trips, with top performers qualifying for the summit. The initiative aims to empower agents to become advocates for travel that makes a positive impact, while providing them with immersive experiences to enhance their product knowledge.
Why It's Important?
The 'Change Makers' program underscores G Adventures' commitment to community tourism and its reliance on travel agents to drive meaningful travel experiences. By incentivizing agents to participate in the GX Summit, G Adventures fosters stronger relationships with its agent community and promotes travel that benefits local communities. This initiative can enhance agents' understanding of community tourism, enabling them to better market and sell G Adventures trips. The program also highlights the importance of sustainable travel practices and the role of travel agents in promoting responsible tourism.
