What is the story about?
What's Happening?
EverPass Media has signed a deal with ESPN to distribute live games and content from ESPN+ to bars, restaurants, and other commercial establishments across the United States. This agreement enhances EverPass's offerings, which already include the NFL's 'Sunday Ticket' package and other exclusive streaming games. The partnership will provide over 2,200 live events annually, featuring college sports, NHL, international soccer, PGA Tour Live events, and more. ESPN+ will be available as a separate package for EverPass customers starting in October. This move follows ESPN's launch of its direct-to-consumer streaming app, which offers a comprehensive suite of traditional TV content.
Why It's Important?
The collaboration between ESPN and EverPass Media signifies a shift in how live sports content is distributed, catering to the growing demand for streaming services in commercial settings. This deal could potentially increase ESPN+'s subscriber base and revenue, while providing bars and restaurants with a competitive edge in attracting sports fans. As streaming becomes more prevalent, traditional TV networks may face challenges in retaining viewership, prompting them to explore similar partnerships. The agreement also highlights the evolving landscape of media rights, where exclusive streaming deals are becoming more common.
What's Next?
With ESPN+ set to be available through EverPass starting in October, commercial establishments will need to adapt to the new streaming options to maximize customer engagement. EverPass may continue to seek additional media rights deals to expand its offerings, potentially partnering with other streaming services or traditional pay TV providers. The success of this partnership could influence other sports networks to pursue similar agreements, further transforming the distribution of live sports content.
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