What's Happening?
Elemental Concept, a UK-based global tech consultancy, has expanded its presence in the Asia-Pacific region by acquiring Purple Shirt, a New Zealand-based design and innovation consultancy. Founded in 2016, Elemental Concept partners with brands like Santander and Orbit Health, providing digital infrastructure support. The acquisition allows Elemental Concept to enhance its strategic and delivery capabilities in Australia and New Zealand, offering clients comprehensive services from strategy to technology implementation. Purple Shirt will continue to operate independently, building local engineering capabilities backed by Elemental Concept's global team.
Why It's Important?
This acquisition signifies Elemental Concept's strategic growth in the Asia-Pacific market, a region with increasing demand for digital transformation services. By integrating Purple Shirt's expertise in UX, CX, and EX design, Elemental Concept can offer a broader range of services, enhancing its competitive edge. The move is likely to benefit both companies by expanding their client base and service offerings, potentially leading to increased revenue and market share in the region. It also reflects the growing trend of mergers and acquisitions in the consulting industry, driven by the need for comprehensive digital solutions.
