What's Happening?
In 2025, Mongabay, an environmental news outlet, reached 111 million unique visitors, marking a 46% increase from the previous year. This growth reflects the outlet's focus on reaching specific user groups
such as practitioners, policymakers, and researchers. The largest readership came from Asia and the Americas, each with over 46 million visitors. Despite a smaller population, the Americas showed a higher per capita reach. Europe contributed 8.4 million visitors, while Africa and Oceania had 4.7 million and 2.6 million, respectively. Mongabay's expansion in Africa aims to address media gaps in regions heavily impacted by biodiversity loss and climate change.
Why It's Important?
Mongabay's growing readership underscores the increasing global demand for specialized environmental journalism. The outlet's ability to reach key decision-makers and influencers can significantly impact environmental policy and advocacy efforts. By expanding its reach in under-served regions, Mongabay is addressing critical information gaps that can influence local and global environmental outcomes. The data highlights the importance of targeted journalism in shaping public discourse and policy, particularly in areas facing acute environmental challenges. This trend may encourage other media outlets to adopt similar strategies to enhance their impact.
