What's Happening?
Éterne, founded by stylist Chloé Bartoli in 2020, has released a collection centered on timeless and seasonless essentials. The brand's pieces, favored by fashion insiders, elevate everyday wear through soft textures and modern silhouettes. The collection emphasizes the art of layering, featuring items like easy tanks, tees, and soft sweaters. Éterne encourages mixing tones of charcoal, cream, and oxblood for a cozy and elevated fall palette, demonstrating that simplicity can be sophisticated.
Why It's Important?
Éterne's focus on timeless essentials and layering reflects a significant trend in the fashion industry towards sustainable and versatile clothing. This approach caters to consumers who prioritize quality and longevity in their wardrobe choices. By promoting layering, Éterne offers a practical solution for adapting to changing seasons and styles, potentially influencing consumer behavior and industry standards. The brand's emphasis on simplicity and comfort aligns with a growing demand for functional yet stylish apparel.
