What's Happening?
Highlanders Creative, a small agency founded by Michael Mendieta and Ed McCulloch, successfully pitched a campaign to Nike, resulting in the production of a video for the 'Just Do It' marketing initiative. The agency's approach involved cold pitching, a strategy where unsolicited proposals are made to potential clients. This achievement highlights the agency's innovative approach and ability to capture the attention of major brands like Nike, which is known for its iconic marketing campaigns.
Why It's Important?
The success of Highlanders Creative in securing a project with Nike underscores the potential for small agencies to compete with larger firms in the advertising industry. It demonstrates that creativity and strategic pitching can lead to significant opportunities, even for smaller players. This development may inspire other small agencies to adopt similar strategies, potentially leading to increased competition and innovation in the advertising sector. For Nike, collaborating with a smaller agency could bring fresh perspectives and ideas to its marketing efforts.
