What's Happening?
The Pac-12 Conference has announced a five-year media rights deal with USA Sports, set to begin in the 2026-27 season. This agreement will position the Pac-12 as the premier college sports offering on USA Network,
featuring regular season football, men's basketball, and women's basketball games. The deal includes broadcasting 22 regular season football games, 50 men's basketball games, and 5-10 women's basketball games each season. Additionally, USA Sports will carry Pac-12 men's basketball tournament games before CBS airs the championship game. This partnership aims to enhance the visibility and reach of Pac-12 sports across the United States.
Why It's Important?
This media rights deal is significant for the Pac-12 Conference as it seeks to expand its media presence and reach a national audience. By partnering with USA Sports, the Pac-12 can ensure that its games are accessible to a broader audience, potentially increasing viewership and fan engagement. The inclusion of CBS and The CW as media partners further solidifies the conference's position in the national sports broadcasting landscape. This move is crucial for the Pac-12 as it adapts to the changing dynamics of college sports and maintains its competitive edge.
What's Next?
The Pac-12 Conference will continue to prepare for the implementation of this media rights deal, focusing on maximizing the exposure and impact of its sports offerings. The partnership with USA Sports is expected to enhance the conference's brand and attract new fans. As the 2026-27 season approaches, the Pac-12 will work closely with its media partners to ensure a seamless transition and successful execution of the broadcasting plan. The conference will also explore additional opportunities to leverage its media presence and strengthen its position in the college sports industry.
