What's Happening?
Eugenie Jason has been appointed as the general manager of Shebara, a resort located in the Red Sea region. With over two decades of international experience in the hospitality industry, Jason has previously held significant roles at Four Seasons, Marriott
International, and Belmond. Her new role at Shebara involves overseeing a team dedicated to delivering guest experiences that emphasize connection, serenity, and discovery. Jason's leadership will focus on people, culture, and operational performance, aligning with Shebara's vision of redefining hospitality through authenticity and innovation. The resort, which features 73 villas and five dining destinations, has been recognized for its unique experiences shaped by design and nature. Jason plans to support the development of Saudi talent and expand opportunities for emerging hospitality professionals in the Kingdom.
Why It's Important?
Eugenie Jason's appointment as general manager at Shebara is significant for the hospitality industry in Saudi Arabia, particularly as the country seeks to diversify its economy beyond oil. Her leadership is expected to enhance the resort's reputation as a premier destination, potentially attracting more international tourists and boosting the local economy. By focusing on developing local talent, Jason's role could contribute to the growth of the hospitality sector in Saudi Arabia, aligning with the country's Vision 2030 initiative to increase employment and economic opportunities. Her experience with renowned international hotel brands may also bring new standards of service and innovation to the region, setting a benchmark for other hospitality ventures.
What's Next?
Under Eugenie Jason's leadership, Shebara is expected to continue its focus on sustainability and respect for the natural environment, which could lead to new initiatives and partnerships in these areas. The resort may also see an expansion of its offerings and services, further enhancing its appeal to both domestic and international visitors. As Jason works to develop Saudi talent, there could be an increase in training programs and career opportunities for local hospitality professionals. The success of these initiatives could influence other resorts and hotels in the region to adopt similar strategies, contributing to the overall growth and modernization of the hospitality industry in Saudi Arabia.
