What's Happening?
A new initiative called 'Be The People' is launching to coincide with the 250th anniversary of the Declaration of Independence. This privately funded campaign seeks to engage hundreds of millions of Americans in addressing local issues such as poverty,
addiction, and economic mobility. The campaign is spearheaded by Brian Hooks, chairman and CEO of Stand Together, and is supported by over 50 philanthropic foundations and individual donors, raising more than $200 million for its first year. The initiative aims to change the perception of a divided America and encourage individuals to take action in their communities. It will not form a new nonprofit but will serve as a banner for existing groups to organize under, similar to the GivingTuesday model.
Why It's Important?
The 'Be The People' campaign is significant as it addresses the growing concern over the perceived division and lack of civic engagement in the United States. By mobilizing individuals and organizations across ideological lines, the initiative seeks to foster a sense of shared responsibility and community action. This effort could potentially lead to a cultural shift in how Americans perceive their role in solving societal issues. The campaign's success could influence public policy and strengthen democratic norms by encouraging active participation in community problem-solving. It also highlights the role of private foundations in supporting democracy and civic engagement.
What's Next?
The campaign plans to launch a major data collection effort to track engagement levels and the effectiveness of problem-solving initiatives. It will involve businesses, schools, and other community organizations in its efforts. The initiative's leaders, including major communications teams, aim to amplify stories of local successes to inspire broader participation. As the campaign progresses, it will be crucial to monitor its impact on community engagement and whether it can effectively bridge ideological divides. The involvement of high-profile partners like the NBA and Imagine Entertainment suggests potential for widespread influence and visibility.
Beyond the Headlines
The 'Be The People' campaign emerges amid deep political polarization and economic inequality in the U.S. It represents a broader trend of private foundations investing in the health of American democracy. By promoting civic engagement and community action, the initiative could contribute to a more inclusive and resilient democratic society. The campaign's approach of using storytelling to highlight positive community actions may also counteract negative narratives and foster a more optimistic view of American society.
