What is the story about?
What's Happening?
PM Hotel Group has announced the opening of RESET Hotel, a new design-forward retreat located near Joshua Tree National Park. Situated on 180 acres in Twentynine Palms, the hotel offers 65 rooms designed to foster relaxation and connection to the desert environment. The interiors, crafted by Gry Space, feature earthy textures and desert-inspired designs, complemented by amenities such as private patios, soaking tubs, and sustainable linens. Guests can enjoy a range of facilities including a saltwater pool, Jacuzzi, sauna, and yoga classes. The hotel also features preserved acres with art installations and self-guided trails, enhancing the guest experience.
Why It's Important?
The debut of RESET Hotel marks a significant expansion in PM Hotel Group's portfolio, emphasizing experiential and design-centric hospitality in emerging markets. As the first new-build hotel in the area in 15 years, RESET Hotel aims to attract visitors seeking unique and immersive experiences in the Joshua Tree region. This development reflects a growing trend in the hospitality industry towards creating community-focused destinations that offer distinctive guest experiences. By integrating sustainable and locally inspired elements, RESET Hotel enhances the appeal of the area as a travel destination, potentially boosting local tourism and economic activity.
What's Next?
RESET Hotel is set to open its restaurant, Split Rock Bistro, in early 2026, offering seasonal fare and locally inspired flavors. As the hotel becomes fully operational, it may serve as a catalyst for further development in the Joshua Tree area, attracting more visitors and encouraging investment in local businesses. PM Hotel Group's strategy to manage experiential hotels in emerging markets could lead to additional projects that prioritize design and community engagement, expanding their influence in the hospitality sector.
Beyond the Headlines
The opening of RESET Hotel highlights the importance of integrating design and sustainability in hospitality. By offering amenities that connect guests to the natural environment, the hotel promotes a deeper appreciation for the desert landscape. This approach aligns with broader industry trends that prioritize eco-friendly practices and unique guest experiences. As travelers increasingly seek destinations that offer both relaxation and adventure, hotels like RESET may inspire other hospitality providers to adopt similar strategies, fostering a more sustainable and immersive travel experience.
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