What's Happening?
Printed hymnals are experiencing a resurgence in many churches, moving away from digital screens and downloadable worship songs. Crossway, in collaboration with the Getty Music company, has released the Sing! Hymnal, which includes nearly 500 hymns paired
with 400 prayers and liturgies. This trend is seen as a way for churches to rediscover their heritage as a singing community. The Hymn Society notes that while hymnal publishing had stalled, new supplements and updates are being released. Hymns are also being adapted to affirm diverse communities, including the LGBTQIA+ community. Randall Goodgame's Scripture Hymnal is another example of this revival, with strong preorders from various groups.
Why It's Important?
The revival of printed hymnals signifies a shift in how worship is conducted, emphasizing community and tradition over technology. This movement could impact how churches engage with their congregations, fostering a sense of unity and shared heritage. The inclusion of diverse and inclusive hymns reflects broader societal changes towards acceptance and representation. For publishers and music companies, this trend presents a business opportunity to cater to a growing demand for physical hymnals, potentially revitalizing a niche market within the religious publishing industry.
What's Next?
As the demand for printed hymnals grows, more publishers may enter the market, offering a variety of hymnals that cater to different denominations and cultural contexts. Churches might increasingly incorporate these hymnals into their services, potentially leading to a decline in the use of digital worship aids. The trend could also inspire new compositions and adaptations of traditional hymns to reflect contemporary issues and diverse communities.
