What's Happening?
Lucky Saint, a leading alcohol-free beer brand in the UK, has promoted Kerttu Inkeroinen to Chief Marketing Officer. Inkeroinen, who has been with the company for three years, has played a crucial role
in expanding the brand's product line and driving significant growth. Under her leadership, Lucky Saint has introduced new products such as an alcohol-free IPA and a lemon lager, contributing to a 58% year-on-year growth rate. The brand aims to redefine the alcohol-free beer category, with Inkeroinen spearheading campaigns to increase its market presence and consumer engagement.
Why It's Important?
The promotion of Kerttu Inkeroinen to CMO highlights Lucky Saint's commitment to expanding its influence in the alcohol-free beer market. As consumer interest in alcohol-free options grows, brands like Lucky Saint are well-positioned to capitalize on this trend. Inkeroinen's strategic initiatives, including the 'Thou Shalt Go to the Pub' campaign, have successfully increased the brand's visibility and consumer base. This development underscores the potential for growth in the alcohol-free sector, offering opportunities for innovation and market expansion as more consumers seek healthier lifestyle choices.
