What's Happening?
During a Jonas Brothers concert in Buffalo, a video capturing a man scrolling through a résumé titled 'Scott Kelly Resume Sept 2025' went viral on TikTok, amassing over 45 million views. The video, posted
by concertgoer Jen Wilson, drew attention from major brands and the Jonas Brothers themselves, who commented on the video with humorous endorsements. Scott Kelly, the résumé's owner, was unaware of the viral moment until a friend informed him. Kelly, who is pursuing a master's degree in business administration, found the situation amusing and noted that he had not been actively seeking employment. The résumé, detailing his experience in telecommunications and the U.S. Army, matched the one seen in the video. The man viewing the résumé at the concert, Brandon Bieron, was considering Kelly for a position at his company, Reimer Home Services.
Why It's Important?
The viral incident highlights the power of social media in influencing public perception and career opportunities. Scott Kelly's résumé, initially a private document, became a public sensation, attracting attention from brands and individuals across the internet. This event underscores the unpredictable nature of viral content and its potential to impact personal and professional lives. For Kelly, the exposure could lead to new career opportunities and increased visibility for his national security podcast. The incident also demonstrates how social media platforms like TikTok can serve as unexpected catalysts for networking and professional advancement.
What's Next?
Scott Kelly, currently employed in telecommunications, is exploring the influx of opportunities resulting from his viral fame. While he is not actively seeking a new job, the attention may lead to collaborations or offers that align with his career goals. Additionally, Kelly hopes to leverage the newfound visibility to grow his podcast audience. Meanwhile, brands and individuals continue to engage with the viral content, potentially leading to further endorsements or partnerships. The incident may also inspire others to consider the impact of social media on career development and personal branding.
Beyond the Headlines
The viral résumé incident raises questions about privacy and consent in the digital age. While the exposure has been largely positive for Scott Kelly, it highlights the potential risks of personal information becoming public without consent. The event also reflects broader cultural trends in which social media platforms can rapidly transform everyday occurrences into global phenomena. This underscores the importance of digital literacy and the need for individuals to navigate the complexities of online identity and reputation management.
