What's Happening?
Westgate Resorts has announced that its World of Westgate (WOW) Loyalty Program has surpassed 500,000 members since its launch in 2022. To celebrate this milestone, Westgate is offering WOW members a 25% discount on new bookings. The loyalty program provides instant benefits, including discounts on rental nights, resort fees, water park admissions, and retail purchases. Members can use the discount for travel to popular destinations like Las Vegas, Orlando, and Gatlinburg, as well as new locations in Hawaii, Canada, and Mexico. The offer is available for bookings made by October 31, 2025, for travel through December 18, 2026.
Why It's Important?
The rapid growth of the WOW Loyalty Program reflects Westgate Resorts' strong connection with its guests and the value of its offerings. By rewarding loyal customers with exclusive discounts, Westgate enhances its appeal and encourages repeat visits, contributing to sustained business growth. The expansion of travel destinations through the program provides members with diverse vacation options, supporting Westgate's commitment to delivering memorable experiences. This milestone underscores the importance of loyalty programs in the hospitality industry, as they foster customer retention and drive revenue through personalized and value-driven services.
