What's Happening?
Born Maverick Food Innovation, led by biotech engineer Azhar Murtuza, has developed Betta Choc, a cocoa-free chocolate alternative made from date seeds. This innovation aims to mimic the taste and mood-enhancing properties of cocoa, particularly theobromine, an alkaloid known for its mood-boosting effects. The Middle East discards around two million tonnes of date seeds annually, and Murtuza plans to partner with date producers to reduce waste and create value from these seeds. Betta Choc can replace cocoa in confectionery products without altering manufacturing processes, and it is being tested by major confectionery manufacturers.
Why It's Important?
Betta Choc presents a significant opportunity for the chocolate industry, especially amid cocoa supply shortages and rising prices. By offering a sustainable and affordable alternative, Born Maverick could help manufacturers reduce costs and maintain product quality. The use of date seeds also addresses environmental concerns by reducing agricultural waste. As consumers increasingly prioritize sustainability, Betta Choc could gain traction if it matches or exceeds the taste and functionality of traditional cocoa. This innovation could shift industry standards and consumer preferences towards more sustainable chocolate options.
What's Next?
Born Maverick is in discussions with major date producers to secure a steady supply of date seeds for Betta Choc production. The company is also seeking external investment to scale up operations and bring Betta Choc to market. As cocoa prices fluctuate, the demand for alternatives like Betta Choc may increase, prompting more manufacturers to adopt this ingredient. The success of Betta Choc will depend on its ability to compete on price and quality with conventional cocoa, potentially influencing future trends in chocolate production.
