What's Happening?
Kettl, a new Japanese tea cafe and shop, has opened in Los Feliz, Los Angeles, offering a serene space for tea enthusiasts amid a global matcha shortage. The shortage has been driven by viral social media posts and a pandemic-era focus on matcha's health benefits, leading to a significant increase in demand. The market for matcha is expected to nearly double to $6.5 billion by 2030. Despite the shortage, Kettl provides a variety of matcha drinks and Japanese teas, with options for in-store consumption and tastings. The shop is founded by Zach Mangan, who developed a passion for Japanese tea during his travels and has established relationships with tea producers in Japan.
Why It's Important?
The opening of Kettl in Los Angeles highlights the growing interest in specialty teas and the cultural shift towards health-conscious beverages. The matcha craze reflects broader consumer trends towards natural and antioxidant-rich products, which could influence the beverage industry and consumer habits. Kettl's presence in Los Angeles may also contribute to the city's evolving tea culture, offering a unique experience for tea enthusiasts and potentially boosting local tourism. The shop's ability to maintain a steady supply of matcha despite global shortages underscores the importance of strong supplier relationships in the food and beverage industry.
What's Next?
Kettl plans to continue offering a diverse range of Japanese teas and matcha varieties, with regular shipments from Japan ensuring fresh supplies. The shop may expand its offerings and host more tasting events to engage the local community and attract tea aficionados. As the matcha market grows, other tea shops may emerge, further enriching the tea culture in Los Angeles and beyond. Kettl's success could inspire similar ventures, promoting a deeper appreciation for Japanese tea traditions in the U.S.
