What's Happening?
Fanatics Collectibles has announced a multiyear partnership with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to become the official exclusive trading
card licensee. This collaboration marks the return of Topps to the NBA trading card space, with the launch of the 2025-26 Topps Basketball collection. The collection will feature players from all 30 NBA teams, select NBA legends, and exclusive athletes like LeBron James and Victor Wembanyama. The partnership aims to deliver engaging experiences to fans, including the introduction of unique card formats such as the Topps Rookie Debut Patch Autograph cards and Gold NBA Logoman Patch cards.
Why It's Important?
This partnership is significant as it reflects an evolution in how the NBA engages with fans and approaches the collectibles market. By connecting physical memorabilia with storytelling, the collaboration aims to deliver immersive experiences for fans and collectors. The introduction of innovative card formats provides tangible ways for fans to feel closer to their favorite NBA stars, potentially attracting a new generation of collectors. The partnership also highlights the collective influence of NBA players and the rich history of Topps in sports memorabilia, enhancing the overall collector experience.
What's Next?
Starting October 23, Topps and the NBA will host fan celebrations at NBA stores globally to mark the NBA season and Topps' return to licensed basketball. Events will take place in cities like New York, Los Angeles, and Paris, featuring giveaways and surprises for fans. Additionally, on November 5, Topps Digital will release NBA Collect by Topps, a digital trading card app available worldwide, offering interactive features that connect cards to the action on the court.
