Virgin Australia Appoints Matthew Ongarello as Group Head of PR and Brand Amid Growth

What's Happening?

Virgin Australia has appointed Matthew Ongarello as the new group head of consumer public relations and brand. Ongarello returns to the airline after working with Virgin Group in London, bringing extensive experience from his previous roles in Virgin Australia's Corporate Affairs and PR teams. His appointment comes at a time of significant growth for the airline, following its successful listing on the Australian Securities Exchange in June 2025. Ongarello will oversee public relations, brand strategy, and creative direction for Virgin Australia and its Velocity Frequent Flyer program, aiming to strengthen the airline's brand positioning and external reputation.

Why It's Important?

Ongarello's appointment is a strategic move by Virgin Australia to bolster its brand and public relations efforts during a period of expansion. As the airline continues to grow, maintaining a strong brand identity and public image is crucial for attracting and retaining customers. Ongarello's experience and understanding of the Virgin brand are expected to play a key role in enhancing the airline's reputation and ensuring its continued success in the competitive aviation market. This move also reflects Virgin Australia's commitment to investing in its people and brand as it navigates post-pandemic recovery and growth.

What's Next?

With Ongarello at the helm of PR and brand, Virgin Australia is likely to focus on innovative marketing strategies and campaigns to further solidify its position as a leading airline. The company may also explore new partnerships and initiatives to enhance customer engagement and loyalty. As the airline industry continues to recover from the impacts of the pandemic, Virgin Australia's efforts to strengthen its brand could set a precedent for other airlines looking to rebuild and expand.