What's Happening?
Seven Network has finalized a new multi-year broadcasting agreement with Supercars, Australia's premier motorsport championship. This deal ensures that major events like the Repco Bathurst 1000 and Boost Mobile Gold Coast 500 will remain accessible to viewers across Australia on free-to-air television. The network's coverage has seen significant audience growth, with over 4.8 million Australians tuning in this year, marking a 7% increase from 2024. The agreement extends Seven's longstanding relationship with Australian motorsport, which dates back to 1963. The introduction of Toyota as a manufacturer in 2025 and the championship's inaugural Finals series are expected to enhance competition and attract new audiences.
Why It's Important?
The agreement between Seven Network and Supercars is significant for Australian motorsport fans, ensuring continued free access to high-profile racing events. This move supports the sport's growth by potentially increasing viewership and engagement. The introduction of Toyota as a manufacturer is poised to elevate competition levels, which could lead to increased interest and investment in the sport. The deal also highlights Seven Network's commitment to providing innovative and world-class coverage, reinforcing its role as a key player in the media landscape of Australian motorsport.
What's Next?
With Toyota joining the Supercars championship in 2025, the sport is expected to see heightened competition and possibly attract a broader audience. The introduction of new circuits and the Finals series could further enhance the championship's appeal. Seven Network's continued partnership may lead to more innovative broadcasting techniques and expanded coverage, potentially increasing viewer engagement and sponsorship opportunities.
