What's Happening?
The London City Lionesses, a prominent team in the Women's Super League, are set to debut new jerseys featuring the slogan 'Everyone Watches Women's Sports.' This initiative is backed by TOGETHXR, a media and commerce company co-founded by notable athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim. The jerseys will be worn for the first time in a match against Arsenal on September 6. This marks a significant milestone as it is the first instance of a female athlete-led company sponsoring a professional women's sports team. The Lionesses, who recently achieved their first promotion to the WSL, are generating considerable excitement with this move.
Why It's Important?
The introduction of these jerseys is a pivotal moment for women's sports, highlighting the growing recognition and support for female athletes. By featuring a slogan that promotes women's sports, the Lionesses and TOGETHXR are contributing to a broader cultural shift towards gender equality in sports. This move could inspire other teams and sponsors to follow suit, potentially leading to increased visibility and investment in women's sports. The collaboration also underscores the influence of female athletes in shaping the future of sports marketing and sponsorships.
What's Next?
Fans interested in supporting the initiative can pre-order the jerseys from the London City Lionesses' website. Additionally, TOGETHXR offers merchandise with the same slogan, providing various options for fans to express their support. As the season progresses, the impact of this sponsorship on the team's visibility and the broader women's sports community will be closely watched. The Lionesses' performance in the WSL and the reception of their new kits could set a precedent for future sponsorships and collaborations in women's sports.
