What's Happening?
The Globus family of brands (GFOB), a leading tour and cruise operator, is hosting a series of product launch events across Australia and New Zealand in October and November. These events celebrate the release of the company's latest brochures, which focus on new destinations and itineraries for Globus, Cosmos, and Avalon Waterways. The events will provide travel advisors with insights into the latest product developments, popular tours, and upcoming offerings for 2026. Brett Simon, head of commercial Australasia for GFOB, emphasized the importance of trade partners in the company's success and the opportunity these events provide for advisors to engage with the sales team and explore new products.
Why It's Important?
The advisor events organized by Globus family of brands are crucial for strengthening relationships with travel advisors, who play a significant role in promoting and selling the company's products. By offering detailed insights into new destinations and itineraries, GFOB aims to equip advisors with the knowledge and tools necessary to effectively market their tours and cruises. This initiative reflects the company's commitment to supporting its trade partners and enhancing its market presence. The events also serve as a platform for networking and collaboration, fostering a sense of community among travel professionals and potentially driving increased sales and customer engagement.
What's Next?
As the events unfold, travel advisors will have the opportunity to RSVP and participate in various presentations, networking sessions, and prize opportunities. The events are designed to be engaging and informative, with breakfast, canapes, and drinks provided to attendees. Advisors will gain access to exclusive insights and previews of upcoming offerings for 2026, enabling them to plan and strategize for future sales. The success of these events may lead to further collaborations and initiatives aimed at expanding GFOB's reach and enhancing its product offerings.
