What's Happening?
The Air Jordan 3 'Orange Citrus,' a new colorway of the iconic sneaker, is set to release on April 26. This version features a predominantly white leather upper with orange accents on the outsole, lining, and elephant print. Red Jumpman logos add contrast, while gray eyelets provide additional detail. The sneaker, originally a 2017 sample, will be available through the Snkrs app and select retailers. This release follows other recent orange-themed iterations, including a collaboration with SoleFly inspired by the University of Miami.
Why It's Important?
The release of the Air Jordan 3 'Orange Citrus' highlights the ongoing popularity and cultural significance of the Air Jordan brand. New colorways and collaborations keep the brand fresh and appealing to sneaker enthusiasts, driving sales and maintaining its status as a leader in the athletic footwear market. This release also reflects the trend of leveraging nostalgia and iconic designs to attract both new and longtime fans, ensuring continued relevance in a competitive industry.
