What's Happening?
Arbelle, a provider of advanced beauty AI and AR solutions, is revolutionizing the cosmetic industry with its virtual makeup try-on technology. During a recent fireside chat, Arbelle's Global Sales Lead Ante Plavcic and Growth Marketing Manager Ela Naranda discussed how these solutions are helping cosmetic brands reduce product returns, increase sales conversions, and leverage data for strategic growth. The technology allows consumers to try makeup virtually, offering personalized product recommendations and real-time previews, which builds confidence in purchase decisions. Brands benefit from reduced returns and a constant flow of strategic data, enabling smarter marketing decisions and reduced overproduction. Arbelle's virtual try-ons have shown a 2.4x increase in purchase likelihood and up to 64% fewer product returns.
Why It's Important?
The impact of Arbelle's virtual try-on technology is significant for the cosmetic industry, which is increasingly shifting towards digital shopping experiences. With 83% of beauty consumers conducting more than half of their shopping online, the demand for personalized shopping experiences is high. Arbelle's technology addresses this demand, providing brands with valuable insights into consumer preferences and trends. This data-driven approach allows brands to prioritize best-performing products, identify market gaps, and tailor marketing strategies to specific regions or seasons. The reduction in product returns and overproduction also contributes to sustainability efforts within the industry, making Arbelle's solutions not only economically beneficial but also environmentally responsible.
What's Next?
Looking ahead, Arbelle anticipates further advancements in virtual try-on technology, evolving into predictive intelligence. This could include features like instant personalized recommendations based on selfies and AI assistants that understand individual preferences and skin tones. Such developments will enable brands to make informed decisions about product launches, regional campaigns, and inventory planning. As the technology continues to evolve, cosmetic brands are expected to increasingly integrate virtual try-ons into their business models to maintain a competitive edge in personalization, efficiency, and inclusivity.
