What's Happening?
The University of St. Thomas is leveraging data to improve the student experience by providing tailored information and services. The institution is developing an AI-assisted adviser to help students with academic planning, such as changing majors, by using
predictive analytics. This initiative aims to offer 24/7 support and simplify decision-making for students, aligning with the expectations of instant results in the consumer environment. The university is also focusing on using data to foster a sense of belonging among students.
Why It's Important?
The use of data and AI in higher education is crucial for meeting the evolving expectations of students who demand instant and personalized services. By adopting these technologies, universities can enhance student satisfaction and engagement, potentially improving retention rates. This approach also positions higher education institutions to compete with other sectors that have long utilized data-driven strategies to enhance customer experiences.
