What's Happening?
Éterne, founded by stylist Chloé Bartoli in 2020, is highlighted in Vogue's Layer Edit for its timeless and seasonless essentials. The brand's collection includes easy tanks, tees, and soft sweaters designed for layering. Éterne's pieces are crafted to mix and match, with tones of charcoal, cream, and oxblood creating a cozy and elevated fall palette. The brand's focus on simplicity and comfort without compromising style has made it a favorite among fashion insiders.
Why It's Important?
Éterne's emphasis on timeless and versatile clothing aligns with a broader industry trend towards sustainable fashion. By offering seasonless essentials, Éterne encourages consumers to invest in high-quality pieces that can be worn year-round, reducing the need for frequent wardrobe updates. This approach not only appeals to environmentally conscious shoppers but also positions Éterne as a leader in the movement towards sustainable and ethical fashion practices.
