What is the story about?
What's Happening?
LoopMe, a leader in brand performance, has announced the expansion of its strategic advisory board with the appointment of several industry specialists. The new members include former McDonald's US marketing chief Tariq Hassan, ex-LinkedIn Marketing Solutions VP Penry Price, and agency expert Marla Kaplowitz. The board, chaired by Greg Coleman, aims to provide strategic insights to solidify LoopMe's position as a global leader in brand performance. The expansion is part of LoopMe's strategy to leverage data-driven marketing and innovative advertising solutions to drive tangible outcomes for brands.
Why It's Important?
The expansion of LoopMe's advisory board is significant as it brings together experienced leaders from various sectors to guide the company's strategic direction. This move is expected to enhance LoopMe's capabilities in AI-driven intelligence gathering and advertising, providing independent agencies access to sophisticated technology and data insights. The advisory board's expertise in change management and hyper-scaling will be crucial in maintaining LoopMe's competitive edge and ensuring its business remains future-proof.
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