What's Happening?
Air New Zealand is conducting a nationwide search for three chief ice cream tasters to help select a new onboard ice cream flavor. The airline is partnering with Nelson-based Appleby Farms to create a limited-edition treat for passengers. The chosen tasters will be flown to Nelson for a special tasting event, where their feedback will determine the flavor to be served on flights starting in December. This initiative aims to bring joy to passengers by offering locally made ice cream during their travels.
Why It's Important?
This collaboration between Air New Zealand and Appleby Farms highlights the airline's commitment to enhancing passenger experience by incorporating local flavors into its services. By involving the public in the selection process, Air New Zealand fosters community engagement and promotes New Zealand's culinary craftsmanship on a global scale. The initiative also supports local businesses like Appleby Farms, potentially boosting their visibility and sales. For travelers, this adds a unique cultural touch to their journey, enhancing the overall travel experience.
What's Next?
The selected tasters will participate in a tasting event in Nelson, after which the winning flavor will be finalized and introduced onboard Air New Zealand flights. The airline plans to serve the new ice cream flavor starting in December, offering passengers a taste of New Zealand during their travels. This initiative may inspire other airlines to incorporate local products into their services, potentially leading to more partnerships between airlines and local businesses.
