What is the story about?
What's Happening?
Rosé, a member of Blackpink, visited Shanghai to celebrate the global launch of her first collaborative collection with Puma, just before winning the Song of the Year award at the MTV VMAs. As a global brand ambassador for Puma, Rosé showcased the collection, which includes a mesh top and track jacket, at an event featuring custom photo booths and 3D holographic installations. During her visit, she interacted with fans and local media, highlighting the creative styling of the collection pieces.
Why It's Important?
Rosé's collaboration with Puma represents a significant intersection between fashion and music, showcasing the influence of K-pop stars in global branding and marketing. This partnership not only enhances Puma's visibility in the Asian market but also strengthens Rosé's personal brand, potentially leading to more fashion collaborations. The event underscores the growing trend of celebrities leveraging their fame to enter diverse industries, expanding their influence beyond music.
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