What's Happening?
Qantas is set to open a technology and innovation centre in Adelaide in March 2026, focusing on enhancing digital experience delivery. The centre will house over 420 technology roles, including product
managers, digital experience designers, software engineers, and data and AI specialists. The initiative aims to transform customer interactions across the entire journey, from booking to inflight and baggage collection. Qantas has partnered with Adelaide University to build graduate recruitment pathways directly into the centre.
Why It's Important?
The establishment of the digital and AI centre is a strategic move by Qantas to leverage technology for improving customer experience. By bringing innovation capabilities in-house, Qantas aims to enhance operational efficiency and personalize travel experiences. This development is significant for the Australian tech industry, as it creates job opportunities and fosters collaboration with academic institutions. The focus on AI and digital solutions reflects broader trends in the aviation industry towards technological integration.
What's Next?
As the centre opens, Qantas will likely focus on recruiting skilled professionals and developing digital products that enhance customer satisfaction. The partnership with Adelaide University may lead to further collaborations in research and development. The success of this initiative could influence other airlines to invest in similar technology hubs, driving innovation in the aviation sector. Qantas may also explore expanding its digital capabilities to other areas of its operations.
