What's Happening?
Australia's inbound tourism sector is experiencing renewed momentum as it enters 2026, with recent figures indicating solid growth in international visitation. The International Visitor Survey (IVS) results for September show a steady recovery, with visitors
staying longer and spending more. This trend confirms Australia's appeal in key markets, although the recovery remains uneven across regions. ATEC managing director Peter Shelley highlights the importance of maintaining Australia's visibility in the market and supporting exporters to stay connected overseas. Tourism forecasts predict continued growth, with holiday travel expected to rise by 27% by 2030, driven by demand from China, Hong Kong, and India.
Why It's Important?
The strengthening of Australia's inbound tourism is crucial for the country's economy, as it supports various sectors including hospitality, transportation, and retail. The recovery indicates a positive shift in global travel patterns post-pandemic, with Australia positioned as a desirable destination. The tourism sector's ability to attract international visitors and increase their spending is vital for economic growth and job creation. The focus on maintaining market presence and enhancing industry capability is essential to capitalize on expanding markets and secure a share of the global visitor economy.
