What's Happening?
At the Skift Global Forum in New York, Chris Kelsey, president of Dart Interests, discussed the innovative approach of Evermore Orlando Resort. The $900 million resort, featuring a Conrad Hotel and Caribbean-style beach, positions itself as a destination resort in Orlando. Evermore offers multi-bedroom vacation homes with hotel-level services, catering to families and groups. Kelsey emphasized the resort's focus on connection and relaxation, contrasting it with the typical theme park experience. The resort's design and services aim to reduce travel stress and enhance group experiences, making it a preferred choice over traditional beach destinations.
Why It's Important?
Evermore Orlando Resort represents a significant shift in the hospitality industry, addressing the growing demand for group travel accommodations that offer both flexibility and high-quality services. By combining the appeal of vacation rentals with the reliability of hotel services, Evermore sets a new standard for group travel experiences. This model caters to the increasing trend of multi-generational and multi-family trips, providing a seamless and stress-free environment for guests. The resort's focus on 'relational wellness' aligns with broader cultural shifts towards connection and community, offering a unique value proposition in the competitive Orlando market.
What's Next?
Dart Interests plans to expand the Evermore model to other destinations, targeting areas with low seasonality and strong air access. This expansion could redefine group travel by offering a consistent and high-quality experience across various locations. As the resort continues to innovate, it may influence other hospitality providers to adopt similar models, blending the best aspects of vacation rentals and hotel services. The success of Evermore could lead to increased competition in the group travel sector, prompting further advancements in service offerings and guest experiences.
