What's Happening?
The Council of Fashion Designers of America (CFDA) has partnered with Oushq, an e-commerce platform co-founded by Jessel Taank of 'The Real Housewives of New York City,' to celebrate Diwali and promote diversity in the fashion industry. This collaboration
aims to highlight the global influence of South Asian and Middle Eastern designers by pairing them with American designers to create unique collections. The initiative seeks to provide these designers with greater access to U.S. buyers and media, thereby enhancing their visibility and business growth.
Why It's Important?
This partnership is significant as it addresses the challenges faced by South Asian and Middle Eastern designers in gaining access to the U.S. fashion market. By providing a platform for these designers, the collaboration not only promotes cultural diversity but also enriches the fashion industry with unique perspectives and craftsmanship. The initiative could lead to increased representation and opportunities for underrepresented designers, fostering a more inclusive and globally connected fashion industry.
What's Next?
The Oushq x CFDA program will facilitate collaborations between American and Indian designers to create themed capsule collections. This initiative is expected to open new avenues for feedback, press coverage, and mentorship, potentially leading to increased orders and business growth for participating designers. The program underscores CFDA's commitment to diversity and inclusion, setting a precedent for future collaborations in the fashion industry.
