What's Happening?
Enterprises are increasingly turning to hyperscaler cloud marketplaces, such as AWS, Microsoft Azure, and Google Cloud, for third-party enterprise AI software. According to research by Omdia, sales through these platforms are expected to grow from $30 billion in 2024 to $163 billion by 2030. This surge is driven by a rising interest in agentic AI and cybersecurity solutions, with AI-related sales projected to grow at a 37% annual rate. The trend reflects a broader shift towards centralized cloud platforms, with enterprises leveraging these marketplaces for strategic procurement of software and services.
Why It's Important?
The growing reliance on hyperscaler marketplaces for AI software signifies a major shift in enterprise IT strategies. This trend highlights the increasing trust in cloud platforms to provide reliable and scalable solutions. The expansion of AI and cybersecurity offerings through these channels could lead to enhanced operational efficiencies and innovation across industries. As enterprises commit to multi-year cloud agreements, the role of channel partners in facilitating these transactions is expected to grow, potentially reshaping the software distribution landscape and creating new opportunities for vendors and service providers.
What's Next?
As enterprises continue to embrace hyperscaler marketplaces, the role of channel partners is likely to expand, with these partners facilitating nearly 60% of marketplace transactions by 2030. This evolution could lead to the development of new AI offerings and platforms, enabling partners to capture a larger share of the market. The competition among hyperscalers to dominate the AI marketplace is expected to intensify, driving further innovation and investment in AI technologies. Enterprises may increasingly integrate AI solutions into their operations, potentially transforming business processes and customer interactions.
