Affinity Gaming Announces Closure of Buffalo Bill's Resort Amid Decline in Primm

What's Happening?

Affinity Gaming has announced the full-time closure of Buffalo Bill's Resort and Casino in Primm, Nevada, a once-popular destination for Southern California travelers. The resort will continue to host concerts and special events at its arena, with the casino, food and beverage services, and hotel open during those times. Whiskey Pete's, another property in Primm, was closed temporarily in December, with the closure potentially lasting until December 2026 or longer. The decline in Primm's popularity began with the COVID-19 pandemic, which led to the closure of Buffalo Bill's and its sister resorts in March 2020. Although they reopened in phases starting in December 2022, they struggled to attract customers. Affinity Gaming's vice president and general counsel, Erin Barnett, noted that traffic at the state line is heavily weighted towards weekend activity, insufficient to support three full-time casino properties.

Why It's Important?

The closure of Buffalo Bill's Resort and the temporary shutdown of Whiskey Pete's highlight the challenges faced by the hospitality and gaming industry in Primm, Nevada. Once a bustling mini-version of Las Vegas, Primm's decline reflects broader trends in the gaming and travel sectors, particularly in the wake of the COVID-19 pandemic. The reduced traffic and customer interest have significant implications for local businesses and employment. Affinity Gaming's decision to close these properties underscores the need for strategic repositioning and adaptation to changing consumer behaviors. The potential revival of Primm hinges on future developments, such as the planned airport north of Primm, which could stimulate economic activity and attract visitors.

What's Next?

Affinity Gaming is hopeful that the planned airport north of Primm, set to open in the late 2030s, along with adjacent supporting businesses, will spur a resurgence in the area. The company is in the process of repositioning Primm, with plans to make Primm Valley Hotel the main resort, featuring national brands, new restaurant concepts, and an improved truck stop travel center. A new $4-million marquee is also part of the vision to restore Primm as a destination for travelers. The success of these initiatives will depend on the ability to attract visitors and adapt to evolving market conditions.

Beyond the Headlines

The decline of Primm raises questions about the sustainability of themed casino resorts and the impact of external factors such as pandemics on the hospitality industry. The situation in Primm may prompt other similar destinations to reassess their business models and explore diversification strategies. Additionally, the planned airport and infrastructure improvements could lead to long-term shifts in regional tourism and economic patterns, potentially revitalizing Primm and similar areas.