Aqua Expeditions Launches Circolo Aqua Loyalty Program to Reward Trade Partners

What's Happening?

Aqua Expeditions has unveiled its new global loyalty program, Circolo Aqua, aimed at strengthening relationships with trade partners and guests. The program, which debuted at PURE Marrakech 2025, is designed to offer exclusive rewards to individual travel advisors and partner companies through a tier-based system. The loyalty program is structured to provide Miles as rewards, which can be redeemed for Aqua Expeditions travel or future bookings. The program retroactively applies to qualifying bookings with departure dates from January 1, 2025, with the first rewards issued in January 2026 based on the 2025 calendar year's production.

Why It's Important?

The introduction of the Circolo Aqua loyalty program signifies Aqua Expeditions' commitment to fostering long-term relationships with its trade partners. By offering meaningful rewards and recognition, the company aims to incentivize growth and loyalty among travel advisors and partner companies. This initiative could enhance Aqua Expeditions' competitive edge in the travel industry, potentially increasing bookings and customer retention. The program's tier-based rewards system ensures that partners are motivated to achieve higher production levels, thereby driving business growth.

What's Next?

Aqua Expeditions plans to announce the Circolo Aqua Guest Loyalty Program soon, expanding the benefits to individual travelers. The company will continue to integrate the loyalty program into its enhanced Agent Portal, providing real-time tracking of tier status, Miles earned, and booking progress. As the program evolves, Aqua Expeditions may introduce additional incentives and challenges to further engage its partners and guests.

Beyond the Headlines

The Circolo Aqua loyalty program could set a precedent for other travel companies to develop similar initiatives, emphasizing the importance of rewarding trade partners. This approach may lead to a shift in how travel companies structure their loyalty programs, focusing more on trade relationships rather than solely on customer rewards.