Jimmy Fallon Launches Billboard Contest with Canva for 'On Brand' Show

What's Happening?

Jimmy Fallon has announced a new billboard contest in collaboration with Canva as part of his upcoming reality competition series, 'On Brand with Jimmy Fallon.' The show, which premieres on September 30, will feature ten creative contestants crafting marketing campaigns for real brands. The contest invites participants to design a billboard using a template provided by Canva. The winning design will be displayed on Sunset Boulevard in Los Angeles, and the winner will receive a trip to New York City, including tickets to 'The Tonight Show.' The contest is open until October 8, and entries using generative AI will be disqualified. Fallon describes the show as a blend of 'Shark Tank,' 'The Apprentice,' and 'Project Runway,' with contestants pitching marketing ideas to brands like Dunkin', Southwest Airlines, and Pillsbury.

Why It's Important?

This contest and show highlight the growing intersection of entertainment and marketing, offering a platform for creative individuals to showcase their skills. By partnering with Canva, a popular graphic design platform, the contest democratizes access to design tools, encouraging broader participation. The initiative also reflects the increasing importance of innovative marketing strategies in brand promotion. For NBC, this represents an opportunity to engage audiences with interactive content, potentially boosting viewership and engagement for both 'On Brand' and 'The Tonight Show.' The involvement of high-profile brands underscores the show's potential impact on marketing trends and consumer engagement strategies.

What's Next?

As the contest progresses, participants will submit their designs by the October 8 deadline. The winner will be announced following the evaluation of entries, and their billboard will be featured prominently in Los Angeles. The show's premiere and subsequent episodes will likely attract attention from both the marketing industry and general audiences, potentially influencing future collaborations between entertainment and brand marketing. Stakeholders, including the participating brands and NBC, will be monitoring the show's reception and its impact on brand visibility and consumer engagement.