What is the story about?
What's Happening?
Arrival Artists and ATC Live, two respected independent music booking agencies, have merged to form ROAM, a new global agency. With offices in major cities worldwide, ROAM represents over 800 artists, making it the largest independent and fifth-largest music booking agency globally. The merger aims to provide a genuine alternative in the global booking landscape, offering artist-centric representation and collaboration across territories.
Why It's Important?
The formation of ROAM signifies a shift in the music industry towards more independent and artist-focused representation. By combining resources, ROAM can offer comprehensive services, including digital marketing and brand partnerships, enhancing opportunities for artists. This merger could influence the dynamics of the music booking industry, encouraging other agencies to adopt similar models to support artist growth and diversity.
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