What's Happening?
General Motors (GM) announced plans to introduce 'eyes-off' driving technology in its Cadillac ESCALADE IQ electric SUV by 2028. The technology, developed with Cruise, GM's self-driving venture, will utilize
vision, lidar, and radar systems. GM has already mapped 600,000 miles of hands-free driving in North America and claims that its Super Cruise system has been used for 700 million miles without a crash. The company is focusing on personal autonomous vehicles, contrasting with other developers like Waymo, which focus on robotaxis.
Why It's Important?
GM's move into 'eyes-off' driving technology represents a significant step in the evolution of autonomous vehicles. By focusing on personal vehicles, GM aims to capture a different market segment than those targeting robotaxis. This could position GM as a leader in personal autonomy, potentially reshaping consumer expectations and driving innovation in the automotive industry. The success of this technology could influence regulatory standards and consumer adoption of autonomous vehicles.
What's Next?
GM plans to continue developing its autonomous technology, with a focus on safety and real-world deployment experience. The company is also expanding its robotics work, deploying collaborative robots in its assembly facilities. As GM prepares for the 2028 launch, it will need to navigate regulatory approvals and consumer acceptance. The company's ability to deliver on its promises will be crucial in maintaining its competitive edge in the autonomous vehicle market.
