What's Happening?
LaMelo Ball, the Charlotte Hornets point guard, has unveiled a new collaboration with PUMA, featuring a 'Rick and Morty' themed basketball shoe. The PUMA MB.05 'Rick and Morty' colorway is set to release
on November 21, 2025, priced at $130. This limited-edition collection includes not only the shoes but also apparel such as graphic tees, a hoodie, and sweatpants. The design of the shoes draws inspiration from the animated series, with one shoe featuring colors representing Rick and the other Morty. This marks the third installment in Ball's collection inspired by the show, continuing a partnership between PUMA and Warner Bros. Discovery Global Consumer Products.
Why It's Important?
This collaboration highlights the growing trend of merging pop culture with sports apparel, appealing to younger audiences who are fans of both basketball and the 'Rick and Morty' series. The partnership between PUMA and Warner Bros. Discovery Global Consumer Products exemplifies how brands are leveraging popular media to create unique products that stand out in the competitive sportswear market. For PUMA, this collaboration not only strengthens its brand presence but also taps into the lucrative market of limited-edition releases, which often generate significant consumer interest and sales.
What's Next?
The release of the PUMA MB.05 'Rick and Morty' shoes is expected to attract significant attention from both sneaker enthusiasts and fans of the animated series. Retailers like Foot Locker and PUMA's flagship store in NYC are likely to see increased foot traffic and online sales. The success of this release could lead to further collaborations between PUMA and other popular media franchises, expanding their market reach and consumer base.
