What's Happening?
Tourism and Events Queensland is hosting the inaugural Bespoke Queensland event from April 15 to 17, 2026, at Brisbane's Calile Hotel. The event aims to showcase Queensland's premium tourism offerings
and strengthen international trade relationships. It is organized in partnership with Tourism Australia and will feature over 600 B2B meetings. The event will bring together more than 26 local tourism operators and nearly 30 luxury trade buyers. Executives from various Signature Experiences of Australia companies are expected to attend, highlighting the state's diverse and high-end tourism products.
Why It's Important?
The Bespoke Queensland event is crucial for promoting Queensland's premium tourism offerings on an international scale. By facilitating direct interactions between local operators and international buyers, the event aims to increase the inclusion of Queensland's products in luxury travel itineraries. This initiative supports the state's long-term tourism growth and aligns with its Destination 2045 targets. Strengthening trade relationships through such events can enhance Queensland's global reputation as a premium travel destination, potentially boosting the local economy through increased international visitation and spending.
What's Next?
Following the event, a dedicated familiarization program is scheduled for June 2026, allowing select buyers to experience Queensland's premium tourism products firsthand. This initiative is expected to further strengthen trade relationships and drive future visitation. Tourism and Events Queensland will likely continue to focus on promoting high-end experiences to international markets, leveraging the success of the Bespoke Queensland event to enhance the state's tourism profile.
