What's Happening?
Adtech company StackAdapt has announced a direct integration with Tubi, a free ad-supported streaming service, to incorporate Tubi's video ad inventory into StackAdapt's demand-side platform. This integration allows
advertisers to purchase ads directly through StackAdapt to be displayed on Tubi's content, which includes Hollywood movies, TV shows, and Tubi Originals. Tubi, which claims over 100 million monthly active users, aims to leverage StackAdapt's diverse demand footprint to enhance its advertising yield and attract a broader range of advertisers.
Why It's Important?
This integration is significant as it represents a growing trend in the digital advertising space where streaming services are increasingly partnering with adtech platforms to optimize their ad revenue. For Tubi, this move could mean increased ad revenue and a more diverse advertiser base, potentially enhancing the viewing experience for its users. For advertisers, it provides a streamlined process to access Tubi's extensive user base, offering new opportunities for targeted advertising. This development reflects the broader shift towards programmatic advertising in the streaming industry.
What's Next?
As the integration progresses, it is likely that more advertisers will be drawn to Tubi's platform, potentially increasing competition for ad space. This could lead to higher ad rates and more innovative advertising strategies. Additionally, other streaming services may follow suit, seeking similar partnerships to boost their ad revenues. The success of this integration could influence future collaborations between adtech companies and streaming platforms.
