What's Happening?
Tourism New Zealand is promoting its Active Escapes campaign for 2026, encouraging travelers to explore the country's diverse landscapes through running and cycling events. The campaign highlights New Zealand as an ideal destination for active adventures,
offering year-round opportunities for both organized events and self-guided experiences. Key events include the Faultline Ultra in Wellington, Rotorua's Run the Forest, and the Merrell Race Tekapo, each offering various distance options to cater to different fitness levels. The initiative aims to attract both professional athletes and casual participants, providing a range of experiences from city cycling tours to challenging mountain bike trails.
Why It's Important?
This campaign is significant for New Zealand's tourism industry, as it seeks to capitalize on the growing interest in active travel and outdoor experiences. By promoting these events, Tourism New Zealand aims to boost visitor numbers and support local economies, particularly in regions that host these activities. The focus on active escapes aligns with global trends towards health and wellness tourism, potentially attracting a diverse range of international visitors. This initiative also supports sustainable tourism by encouraging travelers to engage with the natural environment in a responsible manner.
What's Next?
Tourism New Zealand plans to continue promoting these active escapes through various channels, including online training programs for travel advisors. The Explore New Zealand Discount Programme offers exclusive deals to encourage travel professionals to experience these activities firsthand, enhancing their ability to sell these experiences to clients. As the campaign progresses, it is expected to expand its reach and attract more participants, further establishing New Zealand as a premier destination for active and adventure tourism.
