What's Happening?
The Millat Group has successfully secured South Africa as the host for the first-ever Skift Megatrends event on African soil. This event, scheduled for January 27, 2026, on Table Mountain, is a significant
achievement for South Africa's tourism and hospitality sector. Skift Megatrends is a highly regarded annual report that provides strategic insights for the global travel industry, influencing airlines, hotel groups, tourism boards, and policymakers. The 2026 edition will focus on economic and social shifts affecting travel behavior, AI adoption in travel, and changes in hospitality and aviation. The Millat Group's efforts align with its strategy to enhance Africa's visibility in global tourism and connect the continent to advanced insights and trends.
Why It's Important?
Hosting the Skift Megatrends event is a strategic win for South Africa, positioning it as a key player in the global tourism industry. The event will provide African tourism leaders with access to critical data and insights that can help refine marketing strategies, identify growth opportunities, and strengthen investment pitches. As global travel demand recovers, having access to high-quality intelligence is crucial for African destinations to remain competitive. This event also symbolizes Africa's growing influence and ambition in the global tourism market, potentially attracting more investment and innovation to the continent.
What's Next?
The Skift Megatrends event will be attended by over 100 senior decision-makers from Africa's travel, hospitality, and technology sectors. The findings from the report will guide discussions on how these trends apply to Africa's tourism growth trajectory. The event is expected to foster new ideas and investment conversations, further integrating Africa into the global tourism strategy. The Millat Group's partnership with Skift may lead to more collaborative efforts to boost Africa's tourism sector in the future.
