What's Happening?
In the first half of 2026, South Korea welcomed 10.7 million international visitors, marking a 21.3% increase from the same period in 2025 and surpassing pre-pandemic levels by 26.9%. The Korea Tourism Organisation reported that China was the largest
source of visitors, followed by Japan, Taiwan, the United States, and the Philippines. The tourism sector has shown robust recovery, with foreign tourists increasingly exploring local markets and hiking trails beyond traditional attractions.
Why It's Important?
The significant increase in international visitors highlights South Korea's successful recovery from the COVID-19 pandemic and its growing appeal as a tourist destination. This surge in tourism is likely to have a positive impact on the country's economy, boosting local businesses and creating job opportunities. The diversification of tourist activities beyond traditional attractions suggests a shift towards more sustainable and culturally immersive tourism experiences.
What's Next?
Officials expect continued growth in the second half of the year, supported by the extension of a temporary visa-free policy for Chinese group tourists, the summer vacation season, and increased international flights to regional airports. The government aims to attract 22 to 23 million visitors in 2026, indicating a strong commitment to further developing the tourism sector.
