What's Happening?
Yvette Thompson, General Manager of Sales & Marketing ANZ at Intrepid Travel, shared insights on leadership and sustainability in the travel industry. As entries for the Women in Travel Awards 2025 close, Thompson emphasized the importance of women supporting
each other in the travel sector. She discussed Intrepid's approach to marketing sustainability, focusing on creating immersive travel experiences that benefit local communities. Thompson highlighted the role of storytelling, technology, and transparency in sustainable travel marketing, and shared her belief in purpose-led growth as a key to commercial success. She advised women in purpose-led companies to be ambitious and use their voices to challenge traditional thinking.
Why It's Important?
Thompson's insights are significant as they reflect a growing trend in the travel industry towards sustainability and responsible tourism. Her emphasis on purpose-led growth aligns with increasing consumer demand for travel experiences that support local communities and align with personal values. This shift could lead to more travel companies adopting sustainable practices, potentially transforming the industry. Thompson's advice to women in the sector highlights the importance of diversity and leadership in driving change, suggesting that empowering women could lead to more innovative and empathetic business practices.
What's Next?
Intrepid Travel is likely to continue its focus on sustainable travel, leveraging technology and storytelling to enhance transparency and impact. The company's approach may inspire other travel businesses to adopt similar practices, potentially leading to industry-wide changes. As the Women in Travel Awards 2025 progresses, there may be increased recognition of women leaders in the sector, further encouraging diversity and innovation. Thompson's leadership and insights could influence future marketing strategies and business models within the travel industry.
Beyond the Headlines
Thompson's story underscores the broader cultural shift towards valuing sustainability and ethical business practices. Her journey from a large corporation to a purpose-driven startup reflects a growing trend of professionals seeking meaningful work that aligns with their values. This shift could have long-term implications for corporate culture, encouraging more businesses to prioritize social and environmental impact alongside profitability.
