What's Happening?
PERSOL has released its Industry Insight Report 2025, highlighting significant changes in the talent landscape across the Asia Pacific region. The report emphasizes the growing importance of hybrid digital
and ESG-related skills, which are currently in short supply. It notes that Generation Z and millennial professionals are increasingly prioritizing flexibility, purpose, and development opportunities over traditional pay-centric expectations. This shift is reshaping talent attraction and retention strategies, with a particular focus on digital sales and customer-facing roles. The report also underscores the need for stronger collaboration between businesses, educators, and governments to align skills development with evolving workforce demands.
Why It's Important?
The findings of the PERSOL report are crucial for businesses operating in the Asia Pacific region, as they highlight a shift in workforce expectations that could impact hiring and retention strategies. Companies that fail to adapt to these changes may struggle to attract and retain top talent, particularly among younger professionals who value flexibility and purpose over salary. This shift could also influence the broader economic landscape, as businesses may need to invest more in training and development to meet the demand for hybrid skills. Additionally, the emphasis on ESG-related skills reflects a growing trend towards sustainability in business practices, which could have long-term implications for corporate strategies and regulatory compliance.
What's Next?
As businesses in the Asia Pacific region adapt to these changing workforce dynamics, they may need to reevaluate their hiring and retention strategies. This could involve investing in training programs to develop hybrid skills and fostering a workplace culture that emphasizes flexibility and purpose. Companies may also need to collaborate more closely with educational institutions and government bodies to ensure that skills development aligns with industry needs. Additionally, businesses that successfully integrate ESG considerations into their operations may gain a competitive advantage in attracting talent and meeting regulatory requirements.








